Macu Moran is an artivist, cultural researcher and art curator. After a long experience as Director of New Markets for artnet Worldwide Corporation in Wall Street, New York, her interests in Art, Science & Technology brought her to create & promote sustainable models for the cultural industries in the digital era, through the net-art holding: iMAGERY SPECTRUM · Progressive Projects.
Her philanthropic endeavor to create alternative realities as cultural curator started at DiVA Fairs New York and Paris, followed by several editions of Barcelona Art Contemporary Festival (BAC!) and VIVA Collections worldwide tour. She has presented exhibition programs and lectures in diverse international venues, such as MANIFESTA European Roaming Biennial, Art|Basel Fair, Centre Pompidou, Fundació Joan Miró, MoCA Seoul, Hara Tokyo, CCCB Barcelona, Wilfredo Lam Havana, MAC Lima, Casa Asia, ICP New York, Fundación Marcelino Botín, Cervantes Institute New York, Arts Santa Mónica Barcelona, Fundación Suñol, University of Cordoba, WHITE BOX New York, KINETICA London, etc.
Founder & Director
Jan 2005 – Present
Leader platform for promotion and education of the audiovisual art industry.
Video Art World · iMagery Motion is responsible for formulating and instituting the collection and distribution standards for moving imagery broadly used nowadays within the art market worldwide. Strongly focused on establishing the value of audiovisual art and its historical significance, this online platform constitutes the leading archive for the international audiovisual art market. Since its creation in 2005, our organization has also developed numerous exhibitions, specialized fairs, festivals, publications, conferences, and symposiums for some of the most important art venues in the World.
Development and execution of the project plan / Portal structure design and content cataloging / Content research and editorial team recruitment / International promotion campaigns and press relations / Grants writing / Organization of off-line events in various cities around the World: exhibitions, fairs, festival and symposiums
Art Agency & Consulting
Director & Chief Curator
Sep 2010 – Present
International Cultural Projects for development.
Consulting dedicated to the planning, direction and execution of cultural events for some of the most active cultural venues of the World, in collaboration with artists, critics, curators, collectors, agents and other professionals of the cultural field. Engaging the highest quality of criteria and execution, our endeavors include the organization of specialized Fairs, Festivals, Exhibitions, Screenings, Essays, Publications, Conferences, and Symposiums. Other customized consulting and broadcast services on demand are specifically appropriate for collectors, institutions and contemporary artists.
Innovative Art Collective
Co-Founder & Director
Nov 2010 – Feb 2012
Alternative realities for the industry of thought
id+affairs> promoting creative endeavors that explore innovative technologies and ideas in collaboration with devoted institutions and professionals under equitable terms.
id+markets> generating and consolidating fair value for contemporary art and innovation, reaching the interest and support of both public and private sectors.
id+rights> encouraging creators to exercise their rights on authorship using licenses that best suit each specific creation, medium and scope.
id+ethics> supporting policies that seek transparency, fair conduct and appropriate procedures among professionals towards a sustainable economy for the intangible.
Co-Founder & International Relations
Feb 2012 – Dec 2013
Local Community Culture
Imagery Hamptons was founded on the idea that the proper fusion of creativity and technology would generate an inspirational source on the life and textures of a given region. Found both here on our website and in the App Store, this handcrafted digital guide maps out the nature, culture, stores, restaurants, services, nightlife and special events of the Hamptons, serving as a great starting point to discover that which is cool and proximate.
VIVA Collections on tour
Jan 2009 – Jun 2012
Vital International Video Art
Private collections and galleries inventory on tour through top art venues around the World. Organization of screenings in some of the most eminent Museums & Exhibition Centers from all over the World.
Barcelona Art Contemporani
Feb 2009 – Dec 2010
One of a kind festival of Contemporary Art, bringing to Barcelona Museums top international emerging artists.
Marcel Lecram CERN
Feb 2009 – Sep 2010
Leader platform of Multimedia art research and Electronic laboratoires, for Science and technology-based art.
Research of the production centers and exhibition activity of Technology-based art worldwide & Conference organization and moderation at Art Basel Fair.
DiVA Fair - Digital & Videoart Fair (Paris & New York)
Feb 2008 – Dec 2008
Chief curator for the fair art galleries and parallel events organizer: Symposium IN FOCUS: VideoArt for the 9th Edition of DiVA Fair in New York and Tribute to Wolf Vostell for the 10th Edition of DiVA Fair Paris.
Artnet Worldwide Corporation
New York, USA
New Markets Director
Jun 2001 – Jun 2007
Leader platform for the international art market.
Sales and accounts management / Sales materials design / Articles writing / International Marketing / Auction clusters organization
E-Loft Paneuropean Academic Start Up (Oetker/Boehringer)
Feb 2000 – Oct 2000
Assistant Director for the launch of the Online platform for European students services and academic studies. Online Project Manager / Pan-European teams coordination for marketing, content and development.
Department of Turism
Buenos Aires, Argentina
Feb 1999 – Oct 1999
South America Secretary of Tourism. Administration / Promotion actions to increase tourism / Diplomatic writing / Events organization
Merging Process Assistant
Feb 1999 – Oct 1999
Latin-American Law Resourcing Portal.
Project development assistance / Meetings organization / Business intelligence / Advertising briefings
Proficiency in English and Spanish
Basic German, French & Dutch
Morán graduated in International Business at the Rotterdam University of Applied Sciences within the International School of Economics Rotterdam (ISER), focusing her graduation Thesis on the Economic and Evolutive analysis of the Industry and Market of Art. Afterwards she continued her theoretical engagement with the first cycle of Art History bachelor's studies at the Autonomous University of Madrid as well as through the Expert on Art and Communication Post-Degree at the Journalism faculty of the Complutense University of Madrid, the Fine art Appraisal and Cataloguing studies offered at the New York University, and the Audiovisual and Performing Arts Post-Degree organized by the MACBA Museum and Ramón Llull University of Barcelona.
In the recent years she has completed an intensive year course on Liberal Arts at 3rd Ward, Brooklyn, New York, followed by a course of the Open Permaculture School in the Big Island of Hawaii and the Art Therapy international intensive summer course of the Pompeu Fabra University Master at Metáfora, Barcelona.
Centro de los Oficios de León
Ceramic Porcelain 2013 - 2014
Metáfora Intensive Summer Course
Pompeu Fabra University
Art Therapy 2013
Hawaii Alii Woodtailors
Open Premaculture School
Big Island Hawaii, USA
Permaculture training 2013
3rd Ward Multidisciplinary Art School
Bushwick, Brooklyn, New York, USA
Post graduate education
Liberal Arts 2012 - 2013
Graphic design: Photoshop, Lightroom, Illustrator, InDesign, FinalCut, AfterEffects, Rhino, Processing & Arduino.
Web & App design: HTML5, CSS3, JQuery, XCode iPhone App Design, Wordpress, Joomla, basic PHP, Omnigraffle & SQL. SEO & Social Media.
Technical production: Furniture design, woodworking, metalworking, textile design, upholstery, apparel patterns, plastic fabrication, renewable energies and electronic circuits.
Visual Arts: Drawing, Oil painting, Watercolor, Cartooning, Alternative Photographic Methods, Woodcarving, Jewelry & Polymers.
Master Degree 2006 - 2007
Lightwave 3D modeling & animation
Museu Art Contemporani Barcelona
Universitat Ramon Llull
Post-Degree 2005 - 2006
Video Art & Performing Arts Applications
International Center of Photography
New York, USA
Professional Degree 2004 - 2005
Color Photography Handprocessing
New York University SCPS
New York, USA
Art Appraisal Program 2002 - 2005
Fine Art Appraisal
History of Film
Universidad Complutense de Madrid
Master (2 modules) Art Criticism & Cultural Journalism 2001 - 2002
Contemporary and Emerging Art
Universidad Nacional a Distancia
20th Century Contemporary Art 2001 - 2002
Universidad Autónoma de Madrid
Bachelor (1st Cycle) Art History 2001 - 2003
European Business Programme
Erasmus University for Applied Sciences
Rotterdam, The Netherlands
Bachelor Degree International Management & Economics 1997 - 2001
Cultural Capitalism: Commercial, economic, and philosophic challenges for the cultural market in the digital era.
“An intellectual says a simple thing in a hard way.
An artist says a hard thing in a simple way.”
LifE in another Earth
In this series Macu Morán continues to explore her concept of The Organic Code, the cannon that, according to her, operates as catalyst of our multi-Universe beyond the frontiers of current understanding. In an effort to illustrate her hypothesis, she proposes LifE in another Earth, specifically in the recently discovered planet Kepler-186f, considered to be the Earth's cousin because of its vital similarities. With this purpose she shows photography of our planet, taken in distant places and manipulated analogue and digitally by means of fractals, textures, light prisms and microscopic and macroscopic captures, building up an allegory of this parallel world.
The show includes the video LifE=mc2, which identifies Life with Energy, manifesting that life is neither created nor destroyed, but transformed, which scientifically validates ontology fundaments of our civilization, such as reincarnation, so remotely considered nowadays.
Order artworks online
Manipulated Color Photography · Glicée Limited Edition Sets 15/15
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